News — EVOO
Why Real EVOO Isn't Cheap (and Why It Shouldn't Be)
Real extra virgin olive oil (EVOO) isn’t cheap. And, it shouldn't be, because producing the real deal -- high-quality EVOO that is bright, spicy and pungent -- is difficult, time-consuming and costly. When you taste a real, quality EVOO, you immediately know the difference. Cheap EVOO is an oxymoron. It’s either not extra virgin (despite the label), or it’s illegally blended with seed oils (that are extracted with solvents) or old olive oil, or both. So why is it so hard to produce EVOO? Here are some reasons: Defects - In addition to a specified chemical profile, EVOO cannot have...