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Let the markets begin… We had a great weekend at Mountainfilm in Telluride! There were so many thoughtful movies covering environment and social issues associated with equity. In addition to the talks and movies, we had such fun partnering with Blue Grouse Bread at the Telluride Farmers Market. We spent the afternoon talking about and selling our artisan organic extra virgin olive oils. This, along with selling the finest bread on the western slope, and beyond! This was the first in a farmers market series. Yes, we are excited to be at the Telluride and Mountain Village Farmers Markets this...

Funny thing – so many people are curious about what we are doing in the olive oil business. And we have such a great time talking them through what we have learned. About our time in Italy exploring small farms and meeting dedicated farmers, about our wonderful experience taking the olive oil sommelier course, about what we have learned about the health benefits of extra virgin olive oils and about the mind-blowing taste of the freshest olive oils available. The other day, as happens often, a friend asked about our oils. As I discussed what we offer, she said, “Oh,...

The health benefits of extra virgin olive oils (EVOOs) have long been touted. And as the cornerstone of the Mediterranean diet, olive oil has been associated with healthy longevity. As a matter of fact, EVOOs are the highest quality olive oil available. EVOOs are directly extracted from the olive fruit, without the use of any heat or chemicals. EVOOs have been known to positively effect: Stress - Olive oil is rich in antioxidants. Especially vitamin E, long thought to minimize cancer risk. Among plant oils, olive oil is the highest in monounsaturated fat, which doesn’t oxidize in the body. And,...

Real extra virgin olive oil (EVOO) isn’t cheap. And, it shouldn't be, because producing the real deal -- high-quality EVOO that is bright, spicy and pungent -- is difficult, time-consuming and costly. When you taste a real, quality EVOO, you immediately know the difference. Cheap EVOO is an oxymoron. It’s either not extra virgin (despite the label), or it’s illegally blended with seed oils (that are extracted with solvents) or old olive oil, or both. So why is it so hard to produce EVOO? Here are some reasons: Defects - In addition to a specified chemical profile, EVOO cannot have...